It is no coincidence that companies that operate sustainably have proven to be particularly successful and resilient in recent years. By combining responsible action, social commitment and environmental efficiency, companies can reduce costs, limit risks and improve business success. In more and more companies, sustainability is already more than just a promise and is regarded as a principle for sustainable business success, because sustainable business means acting responsibly and with foresight. In doing so, managers and their teams face the challenge of developing sustainability initiatives that encompass the entire company and anchoring a new way of thinking within the company. Investors, consumers and policymakers are demanding greater efforts from companies to use natural resources in a way that will ensure they remain the basis for growth and prosperity in the future. It is clear that sustainable business today is more than just about cultivating an image and therefore makes it necessary to implement strategic and success-relevant sustainability initiatives.
Success by sustainability?
A look at the fast moving Consumer Goods sector shows that ambitious sustainability programs can also bring business success. Here, the organic segment has been growing at an above-average rate for years, achieving significant sales growth even in times of economic crisis. This trend can also be observed in other segments; for example, sustainable investment solutions have been among the top trends in the financial services industry for years, and the “green electrification” of mobility has become a game changer in the automotive industry. New sustainable technologies around hydrogen etc. offer companies new business models and challenge companies to adapt to the new world.
We are convinced that the sustainability megatrend will continue into the 2020s and 2030s and will have a lasting impact on our societies. This trend has also received additional support in terms of regulation in recent years. Almost all OECD countries and China have already taken the first steps in restructuring their economies and have committed themselves to ambitious plans, so that in the future we can expect to see regulation more strongly geared to ecological aspects. Companies are benefiting from this trend by reinforcing responsible conduct and are thus demonstrably reducing risks such as environmental hazards or accounting fraud.
Reason enough to anchor the topic of sustainability in the company in an organizationally effective manner. But how do you set this change process in motion and lead it to success? Our consultants with a focus on Sustainable Business will advise you and your organization on issues arising from the transformation of the business model and the operational implementation of sustainability programs; they will bring you together with leaders and other companies that have already successfully embarked on this path.
Is the right perspn on board?
At RefineValue, we are convinced that sustainability will become a key issue in the 2020s. We help organizations and companies actively shape the topic of sustainability and anchor it within their structures without neglecting the current circumstances. Are you ready for a change toward more sustainability?